Thursday, November 22, 2012

Don't be a Scrooge


Dorset Brewing Company have released their annual Christmas ale, named ‘Ebe’kneesup’. Designed and brewed by newly appointed head brewer, Oliver Kitson, the beer is blended with a festive trio of orange peel, cinnamon sticks and star anise. The rich copper coloured 4.5% ale which has a malty, caramel character with a lingering mellow bitterness, and notes of cinnamon, aniseed and grapefruit on the nose is sold all over Dorset in freehouses and Wetherspoons. 

Barmen from Tom Browns, one of DBC’s flagship pubs, say ‘the beer has been flying out and the punters just can’t get enough of it.’ Thanks to excellent branding and a soaring reputation since Oliver’s arrival, their latest beer has already sold out and the team are brewing around the clock to get orders filled before Christmas day. 

Their latest beer comes at a time where the Jurassic Brewhouse, located in Dorchester is vastly expanding in popularity, with Wetherspoons selling the range of DBC ales further North. Sales & Events Manger, Sophie Green adds, 'As the Brewery's popularity has grown, we've been inundated with enquiries from London pubs; it's great now to be able to say yes!'

Founder of DBC ales, Giles Smeath, says ‘We are delighted to welcome Oliver to the team. His great enthusiasm as well as very sound technical knowledge has made him a great asset to the team.’

So put your legs up this season with a pint of Ebe’kneesup and make Christmas a cracker!
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