Tuesday, July 31, 2012

McDonalds? We're not 'loving it'.


Who’s idiotic idea was it to allow McDonald’s a sponsor for the Olympics? Come on, own up. 

The Olympics is just a sprint around the corner: everyone's training and the anticipation is increasing. But England seems to have missed the mark on the opportunity to combat surging obesity rates, with the main Olympic's food sponsors including McDonald's, Coca-Cola, Cadbury's and Heineken. The message for this year is: 'fill up on chocolate and chips, with a can of beer'. Where are all the gym advertisers, the health food restaurants and salad bars? Despite healthy athletics running all over the place, diabetes has doubled in the past 10 years and fast food restaurants are only getting bigger.

So big in fact, that just outside the Olympic stadium is a multi-storey McDonald's cafe, the only branded food retailer on site, and aiming to serve and seat a whopping 1200 people per hour. With the promise to promote a healthy lifestyle whilst hosting the games, Britain really needs to step up to the plate. 

The population should be toughening up - not filling out, and swapping snicker bars for salads, and putting 'healthy eating' high on the agenda. Not slumming it on the sofa with a double cheeseburger and extra large fries. It has been suggested by leading health experts that fast food restaurants should be banned from sponsoring big events like the Olympics, as it sends out the wrong message. In addition, teachers, parents and even athletes should be educating children especially, about the dangers of obesity and how healthy eating doesn't necessarily mean sacrificing everything you love for a plate of lettuce leaves. 

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